The Future of Media is Storytelling

“As we move to this world where we consume things on screen and the lines blur between television and radio and the printed word and every medium, everything is going to be catered to storytelling,” says writer Nick Bilton in a recent interview with Wired.com.

The techie journalist, who’s written about everything from crowdsourcing hamburgers to the creation of the anti-Facebook, just published a new book, “I Live in the Future & Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted.” In it, he explains why surgeons should play video games and how pornographers are futurists, among other forecasts. His main point, though, is that the internet is going to encompass every element of our lives, not just media consumption: “I think it’s going to be in everything: electricity, our clothes, our cars, our pets.”

His book itself is an interactive experience—users can scan QR Codes at the beginning of each chapter, which, when scanned, will take them to a website where they can consume additional multimedia content and leave comments. Or, you could just read it on your iPad.