"Miss Representation exposes how American youth are being sold the concept that women and girls’ value lies in their youth, beauty and sexuality," the official website explains. "It’s time to break that cycle of mistruths."
The film and its accompanying call-to-action campaign attempt to break gender stereotypes and help girls and women tell their own stories of empowerment and individuality.
The film was written, produced and directed by First Lady of San Francisco Jennifer Siebel Newsom, founder of Girls Club Entertainment, a production company that develops and produces independent films with strong social, political, and cultural significance focused primarily on empowering women.
Here are ways to get involved:
- Purchase the Miss Representation Curriculum to teach media literacy to K-12 students through the lens of gender, "particularly the ways media affects women and girls’ ability to see themselves as leaders and be seen as leaders by others in society."
- Volunteer your time to be a "Social Action Representative"
- Host a house party to coincide with the documentary's release on October 2o
- Join the "Sexy or Sexism?" campaign to raise awareness about how women and girls are constantly objectified and hyper-sexualized on television.
- Watch the film or host your own screening.
- Donate to the cause.
In the trailer for the film, Katie Couric gets the last word:
"The media can be an instrument of change. It can awaken people and change minds. It depends on who's piloting the plane."
So, where should we fly? Take the pledge and let your voice be heard.