GOOD by Design Showcases Spirit of Generosity


Highlights from the 2011 Benevolent Media Festival: On Sunday, November 6, The BOSS Group, in partnership with The Art Institute of Washington, hosted a charity design day to benefit D.C.-area nonprofits in need of marketing, design and communications support.

Even before the holiday spirit set in, The BOSS Group was giving the gift of generosity. The creative staffing organization, headquartered in Bethesda, Md., hosted a full day of pro bono marketing assistance to needy nonprofits, as part of the Benevolent Media Festival in early November. The first annual event, known as GOOD by Design, was made possible through a partnership with The Art Institute of Washington, which prepares students for careers in the visual and practical arts. The partners hope to scale up the initiative to other cities next year.

The BOSS Group paired its talented cadre of creative professionals, plus some up-and-coming design stars from The Art Institute, with nonprofits who needed help on everything from a website overhaul to a brochure template. They worked together in teams at The Art Institute building in Alexandria, Va., collaborating on creative briefs over bagels and coffee before delving into solving communications challenges through design and development.

"Design is the communications tool," said Marketing Manager Kristen Ferrer, who conceived and organized the event. "It's the bridge between the outside world and the people with the mission."


It was a win-win-win solution for everyone involved. The BOSS Group employees had the chance to give back to their community and strengthen their company's brand reputation; The Art Institute students bolstered their portfolios and honed their skills; and the cash-strapped nonprofits scored some free marketing and communications support to advance their social and environmental goals.

While some organizations might not see the value in design and communications, Ferrer reminded us that it shouldn't be an afterthought. "Marketing and branding is paramount to who you are and your image," she said.

After 10 hours of work, here's what The BOSS Group accomplished for its eight deserving nonprofit clients:

A full website redesign for Global Camps Africa.

Rotating home page web banners and branded social media skins for the Animal Welfare League of Alexandria.

An email newsletter template and a digital brochure for the Center for International Environmental Law.

Complete design of corporate identity package, including a new logo, letterhead, business cards and templates for the TC Wallace Foundation.

An awareness poster for National Global Human Trafficking Awareness Day, individual program brochures, and a volunteer sheet/flyer for Bridge to Freedom Foundation.

Corporate identity, including, logo, letterhead and envelopes, business cards, and imprintable shells for the Council of Korean American Leaders (CKAL).

A brochure, fact sheet and newsletter template for New Hope Housing.

New website content & copy  for Women Who Build: Habitat for Humanity of Northern Virginia.


24-hour "design-a-thons" exist all over the country. Here's a small sampling (suggest more in the comments!)