The Benevolent Guide to Social Media Week (#SMW12)

Social Media Week kicked off on Monday in cities around the world. We'll be covering a few of the events in Washington, D.C.

We combed through the worldwide schedule to highlight sessions that have to do with storytelling or design for social and environmental good.


#SocialMediaProblems: Digital Challenges & Opportunities for Real World Movements (Wednesday, February 15 at 5:30 PM - 7:30 PM)

Join Blue State Digital as we sit down with leading social media Author and Professor, Clay Shirky and Facebook’s Associate Manager of Public Policy, Adam Conner, moderated by BSD’s own Director of Social Media, Ryan Davis, for a discussion on the increasing role of social media in driving offline change, and what new tools can we expect in the near future.

The Secret Sauce to Social Media Fundraising: DC’s Give to the Max Day Story (Thursday, February 16 at 7:30 AM - 9:00 AM)

Give to the Max Day: Greater Washington raised $2,017,196 with 17,838 donations for over 1,000 nonprofits in the DC, suburban Maryland, and northern Virginia areas. Join us for the discussion with players of last November’s giving day to see how they were able to leverage social media for fundraising and doing good.

Public Diplomacy in the Age of Social Media (Thursday, February 16 at 9:30 AM - 11:00 AM)

How does social media change how statecraft is practiced in the 21st century? Who’s participating and why? What have been some lessons learned from the pioneers who have logged on to listen and engage? Three representatives from the U.S. Department of State will share case studies and professional experiences gleaned directly from the virtual trenches.

Spicing Up Social Media: A Recipe for Nonprofit Success & Happy Hour (Thursday, February 16 at 4:30 PM - 8:30 PM)

Join Salsa Labs during DC’s Social Media Week! On Thursday, February 16th, we’re hosting a panel with social media experts from the nonprofit community to talk about growing your lists through social media.

Who was Really Behind Internet Blackout Day? A SOPA & PIPA Case Study & Happy Hour (Thursday, February 16 at 5:30 PM - 8:30 PM)

This panel discussion and networking event will introduce you to some of the people behind “American Censorship Day” and the “Internet Blackout Day” for a candid discussion discuss their the strategies and tactics that lead up to  over 14 million people to contacting Congress in a single day.

How One Microgiving Campaign Produced Macro Results (Thursday, February 16 at 6:00 PM - 8:00 PM)

Join us for a casual conversation about how what started as a simple social media bet turned into a wildly successful fundraising campaign, but not for the reasons you would expect. Over cheap beers we’ll discuss how social media blurs lines between marketing and development departments, the power of your in-person network, and how a little bit of ridiculous behavior and risk-taking can change the way a non-profit operates.

Health Communication, Digital Media & the Latino Community (Thursday, February 16 at 6:30 PM - 8:30 PM)

Listen and learn from top Latino organizations and their leaders who are conducting research, designing digital media campaigns, advancing access to information and resources, and working to develop frameworks using digital media to enhance the health and health care of the Latino community.

Social Media, Government and 21st Century eDemocracy (Friday, February 17 at 1:00 PM - 2:00 PM)

This conversation with Lira, Johnson, Kelly and Johnson (and other special guests, as scheduling allows) will explore more than how social media is changing politics in Washington. We’ll look at its potential to can help elected officials and other public servants make better policy decisions in a 21st century eDemocracy.


From 1 #bluebragirl to 10,000 Women Marching: How Social is Empowering Global Movements 社交媒體賦權全球運動 (Tuesday, February 14 at 8:00 AM - 9:30 AM)

Whether it’s the historic protest of over 10,000 women on the streets of Cairo or the tireless tweeting for the right to drive in Saudi Arabia, social media is playing a key part in the liberation and empowerment of women globally. Join our panel of journalists as they discuss how social is shaping global political change.


Fast Forward Health presents 73 Cents followed by Q&A with Regina Holliday (Monday, February 13 at 1:00 PM - 2:00 PM)

Can a grieving widow and a stroke of a paintbrush be catalyst for change? Regina Holliday was a wife, mother, painter, art teacher and clerk at a local toy shop in Washington, DC. But when her beloved husband Fred was diagnosed with stage four kidney cancer, she added one more title: patient advocate. Five days after Fred’s death, Regina picked up her paint brushes and began creating a 50 foot public mural detailing Fred’s health care nightmare. It was titled “73 Cents” for the price per page to obtain Fred’s medical record. 73 Cents the movie is an 11 minute documentary that tells the story of one woman’s grief, her ability to turn tragedy into change, and her transformation into an influential advocate for patient rights.

Is It Getting Hot In Here? Considering Social Media’s Impact on Climate Change (Monday, February 13 at 3:30 PM - 5:30 PM)

Can social media influence climate change? As environmental concerns are brought to the forefront of the public eye, how can social media educate, inform, and provoke meaningful conversation? And what can climate change scientists gain from it? Attend this session to see how social media might provide the bridge for parties on both sides of environmental discourse to listen, learn, and better communicate.

NGOs, Causes and the Original Interest Graphs - Interactive Panel Discussion (Tuesday, February 14 at 9:00 AM - 10:30 AM)

For years NGOs have been connecting disparate individuals and creating communities around a single cause or issue. These issue graphs are the gold that media and corporate partners are looking for to reach highly engaged and passionate people. Come learn from speakers representing Estee Lauder, Planned Parenthood of America, Causes and Guardian US discuss how they have successfully utilized such data.

Social Media for Social Good (Tuesday, February 14 at 3:00 PM - 5:00 PM)

This panel will attempt to analyze some of the memorable moments that social media has played in local and global communities. To lend an uncommon perspective, this panel will also highlight some of the recent success of social media in the political sphere (Arab Spring; Occupy Movement, etc.) and provide thoughts on how to harness the power of social media to influence community, government and democracy.

Corporate Responsibility + Social Media - Are They Aligned in Your Organization (Wednesday, February 15 at 9:00 AM - 10:30 AM)

How can business leverage the power of millions to solve social and environmental problems while staying true to their mission? And how can your internal communicators help? How can your stakeholders communicate and collaborate in meaningful ways? How can social media be a true channel for a true dialogue between company and stakeholder?

Green Gamification: Combining Social Media & Game Mechanics to Promote Sustainability (Wednesday, February 15 at 4:00 PM - 6:00 PM)

Innovative companies are “gamifying” their marketing campaigns to fulfill human desires for rewards such as status, goods, achievement and reciprocity. This session features thought-leading social entrepreneurs who will demo and discuss their companies’ game-based marketing techniques that reward green actions by using mobile Apps, website tools and social media.

FastForward Health Presents: Stories of Global Health Innovation Film Screenings (Wednesday, February 15 at 8:00 PM - 10:00 PM)

Small changes can lead to big benefits in lives. FastForward Health will present Infinite Vision” (35 minutes) and Kadi (26 minutes), two short films with an incredible impact on the health and wellness of communities.

The New Influencers For Good (Thursday, February 16 at 12:00 PM - 2:00 PM)

We explore the way non-profits and brands leverage the new breed of digital influencers to promote social good in a collaborative setting.  Panelists will discuss campaigns that have reached large audiences through word-of-mouth spread by influencers. n addition, each guest and panelist will be asked to participate in an onsite Happy Post Project installation, a global social experiment to spread happiness, led by founder Mario Chamorro.

Fixing Health From the Outside In: How Ford, Weightwatchers, Jawbone, and Nike are Entering Health (Thursday, February 16 at 1:00 PM - 2:00 PM)

What do Nike, Ford, Weight Watchers, and Jawbone have in common? They have suddenly found themselves solving for health.

Nonprofits and Social Media: A Perfect Solution (Thursday, February 16 at 4:00 PM - 4:45 PM)

Panelists will share tips, tools and case studies on how nonprofit organizations can leverage social media to impact and maximize the organization’s mission and drive donations and membership.

The New Face of Social Good: How to Make Your Own Social Media Magic (Thursday, February 16 at 6:00 PM - 7:00 PM)

Mashable’s (@mashable) Emily Banks will introduce four dynamic guests—Tammy Tibbetts, She’s the First (@shesthefirst) Founder and President; Adam Braun, Pencils of Promise (@pencilsofpromis) Founder and Executive Director; Mike Radparvar, Co-Founder of HOLSTEE (@HOLSTEE); Susan McPherson (@susanmcp1) of Fenton Communications—who will each share little-known stories on howONE social media status update created a spark or started a ripple effect that ultimately launched huge movements and programs, changed lives, and achieved meaningful social change.

Do well by doing good: How successful is social media’s impact on a socially responsible company’s bottom line? (Thursday, February 16 at 6:30 PM - 9:00 PM)

As more entrepreneurs participate in the creation of economies that foster innovation and social change, how do these businesses stay profitable and ensure a viable ROI? We’ll answer these questions and many more in this moderated panel hosted by SCENEPR! in association with Design for Social Innovation (DSI) at SVA.

Keynote: Jeremy Heimans, CEO of Purpose, followed by Panel: Building A Transnational Human Rights Movement (Friday, February 17 at 9:00 AM - 11:00 AM)

A panel of international campaigners – moderated by All Out’s Executive Director Andre Banks – will discuss and analyze past victories, and explore which tactics – mobilization, grassroots organizing, cultural campaigning, guerrilla action, back-channel negotiations, consumer advocacy – are most effective and when. The panel will discuss the recent growth of the transnational human rights movement, the power of digital tools and social media in driving collective action; and the challenges we face ahead.

Social Media HAS Changed the World (Friday, February 17 at 1:00 PM - 2:30 PM)

From the disaster relief in Haiti, to the Arab Spring uprisings, to empowering people to make changes in their communities, social media has a played a key role in world-changing events on a global and local scale. This panel takes a look at how non-profits are using social media to not only get the word out about their specific programs, but to listen to the problems facing a community and finding the resources to help fix them.


Sub-Saharan Africa: The Other Social Media Revolution (Monday, February 13 at 4:00 PM - 5:30 PM)

In the beginning of last year, the world saw events unfold in Egypt and other Middle Eastern countries live on twitter. This workshop is going to highlight the ongoing internet revolution taking place south of Egypt. Along with providing more information about the types of social media revolution taking place in Africa, with the assistance of various speakers, the workshop will also provide information on the works of Journalists for Human Rights.

Social Media for Social Good (Monday, February 13 at 6:00 PM - 7:30 PM)

Re-invent the way you use social media. Through real life experiences, guest speakers will gather to discuss the idea of using the online community for the good of others. How can you use social media to make a difference in someone else’s life? In what ways can you virtually make a change in communities all over the world? This seminar is for anyone inspired to give back, as well as not-for-profit, entrepreneurs, and business owners interested in incorporating their work to drive social change. Come be inspired, learn to empower others and touch lives.

Socially Green (Monday, February 13 at 6:30 PM - 9:00 PM)

Socially Green, hosted by Kuuala, is an event that brings the professionals in Toronto in Social Media and Green businesses together. Attendees are free to join each of the discussion tables presented by one of our key moderators to learn about issues facing our planet today not just environmentally but also socially due to our choices of products. Each discussion is led by one of the key presenters seeking solutions from attendees to find ways to increase awareness using Social Media to reduce the human footprint.

P2P: The New Model for Social Good (Tuesday, February 14 at 12:00 PM - 1:00 PM)

P2P: The New Model for Social Good is a panel discussion on using social media to create positive change. Social media has made a shift from business2business to person2person, creating a massive awakening of online humanitarian work. This particular discussion will focus on how simply paying attention to a person’s tweet or Facebook status update can spark the type of fire that can change a single life for the better.


The Role of Social Media in the Syrian Rebellion (Tuesday, February 14 at 12:00 PM - 1:00 PM)

Social Media has become the main tool of syrian activists to cooperate, they integrate Art into the resistance – but yet the internet also poses a serious threat to their lifes. Lecture and public discussion.


#SMLuvsSocialGood – Why Enterprise Social Media Loves Social Good (Tuesday, February 14 at 12:10 PM - 12:55 PM)

As more companies implement a socially responsible business model, new approaches are becoming available regarding digital Social Good outreach. This panel discusses how and why leading companies are pursuing these Social Good objectives, and why these programs rely heavily on Social/Digital Media. Viewpoints will be shared from general-industry and program-specific perspectives to give a more holistic view of the issues.

Social Entrepreneurs: Companies Created for Social Good (Wednesday, February 15 at 10:00 AM - 10:50 AM)

Featuring Entrepreneur’s Foundation of Bay Area, Child Family Health International, Right to Play USA, and One Laptop Per Child.

How Non-Profits Can Leverage Social Technology for Growth (Wednesday, February 15 at 3:00 PM - 3:50 PM)

Featuring speakers Tech Soup Global, Charity Blossom, San Francisco State University, VolunteerMatch, San Francisco Zoo, this panel will look at how to effectively use social media to manage non-profit growth in fundraising, volunteerism and brand building.

Mass Mobilization: Platforms for Empowering Everyone and Accelerating Social Change (Wednesday, February 15 at 4:00 PM - 4:50 PM)

How do we best use platforms to leverage the skills and talents and ideas of people all over America and the world? This panel looks at the latest efforts in several areas that are being transformed by these new bottom-up platforms. The Obama campaign is once again breaking new ground on empowering their supporters in politics. has cracked a new formula for scaling up protest around social issues. LaborVoices harnesses the collective wisdom of workers to produce supply chain intelligence, and end labor abuses.

Occupy Social Media (Wednesday, February 15 at 6:00 PM - 7:30 PM)

Join us for an evening of discussion about how the Occupy movement uses social media. A panel of local Occupy activists and supporters will discuss (and demonstrate as applicable) their Occupy inspired tech projects. Q&A session will follow. Come learn about what Occupy is doing with social media and online technology!


Selfless Social Good (Tuesday, February 14 at 1:00 PM - 2:15 PM)

Social Good is a huge buzz phrase, but what does it really mean? How is social media contributing to a better society. In this panel we will discuss topics ranging from Egypt to Occupy Wall Street and how individual charities are harnessing this new media to help move the needle for their specific causes.


Collaborating on Cancer (Wednesday, February 15 at 2:00 PM - 3:30 PM)

Join us at City Hall to find out how the NHS, the Mayor’s office and local Government are currently using social media to engage and inform their publics about healthcare in London.


Harnessing the Power of Social Media for Good (Friday, February 17 at 3:30 PM - 5:30 PM)

The Singapore International Foundation (SIF) Ideas for a Better World Forum on Friday, 17 February 2012, will feature Mr Andy Ridley, co-founder and Executive Director of Earth Hour at the World Wide Fund for Nature (WWF). We invite you to explore the capabilities and affordances of technological enablers in Singapore and around the world to effect positive change in society.